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One might suggest that it's hard to get to know Face To
Face. Were they mercurial, trans-genre rock cynics? Or
are they legends, deserving of credit only for starting
a Southern California punk revival steeped in fierce but
eloquent songwriting, yet ultimately over-taken by the
group's more image-conscious pop progeny? All suggestions
aside, the fact is that Face to Face were something more
than the torch lighters, or the benevolent architects
of somebody else's punk rock. The fact is that Face To
Face earned their respect each sold out night on each
increasingly successful tour after each unique, powerful
and personal recording they’ve released. And the
fact remains that there wasn’t a more talented,
committed or important American punk band to arrive in
the last 15 years.
After
a meteoric rise from So Cal punk obscurity in the early
'90s, Face To Face maintained their devoted following
by consistently releasing superior material and touring
slavishly. Perhaps victims of their own success, the band
sold more than half of a million records without much
notice or assistance from the corporate rock marketing
machinery. Early career decisions to do business with
major labels paradoxically led to reduced exposure for
the group while they continued to expand their fan base
and headline larger and larger venues. While unproven
alternative acts were fattening label rosters and modern-rock
playlists with forgettable faux-angst posturing, Face
To Face had to create their own buzz via punishing live
shows and material that transcends fashion. It was this
work ethic and the remarkable dedication of their fans
that will keep Face To Face as one of the forerunners
of their generation of punk rock.
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